In order to actively promote the deep integration of elderly art and silver economy, and promote the coordinated development of cultural benefits for the elderly and industrial empowerment, the first Silver Age Art Season preparatory exchange meeting in Guangzhou was held on April 29th at the Tianhe Base for the Transformation of Scientific and Technological Achievements in Guangzhou (International). This exchange meeting is jointly organized by Guangzhou University of the Elderly, Guangzhou Daily Press Group (Guangzhou Daily), China International Elderly Health Industry Expo, and Guangzhou Yuewei Silver Hair Vitality Research Institute. It brings together nearly 200 representatives from government departments, elderly related enterprises, elderly cultural groups, and media to preheat and create momentum for the upcoming Guangzhou First Silver Age Art Season.

The purpose of this preparatory exchange meeting is to jointly promote the preparation work for the first Guangzhou Silver Age Art Festival through unit linkage and resource integration. This art season, with the linkage of "season", "collection" and "exhibition", is a landmark project that combines elderly culture and silver economy. It will ignite new vitality in the silver economy with rich sports activities and immersive consumption experiences.

One of the highlights of the preparatory meeting for the Silver Age Art Season is to invite more than 20 leading enterprises of silver economy, including China Construction Bank, the Pearl River Health, Delun Dental, Shenzhen Skyworth, Shenzhen Huibang, Little prodigy, Dernbuya, Love Care, Shenzhen Dingjia and so on. These enterprises cover cutting-edge fields such as intelligent technology, digital information technology, medical care, and health management, fully demonstrating the deep integration of technology empowerment, industrial innovation, and the needs of the elderly, injecting strong momentum into the high-quality development of the silver economy.

Collaboration between government and enterprises for common development, unleashing new momentum for the silver haired economy

This Silver Age Art Season will use competitions to promote elderly education, further enrich the spiritual and cultural life of the elderly, and enhance the social awareness and participation of elderly education. As one of the organizing units of the Guangzhou Silver Age Art Festival, Guangzhou University of the Elderly planned and organized this Silver Age Art Festival with the original intention and purpose of creating a more warm living environment for the elderly, meeting their growing spiritual and cultural needs, and creating a platform to showcase their talents and realize their self-worth; The second is to promote the deep integration of silver haired economy and aging culture construction, and build a new business model of silver haired economy; The third is to promote the efficient development of elderly education in Guangzhou and form a new pattern of Guangzhou's characteristic elderly culture construction with a demonstrative and leading role.

Subsequently, Hao Jun, Vice President of Guangdong Yinling Health Industry Co., Ltd., gave a detailed introduction to the overall situation and highlights of the art season, covering event arrangements, consumer market layout, and industry linkage plans, igniting enthusiasm for the development of the silver haired economy from all parties.

As a major highlight of this event, Wang Xiedan, the Business Director of Taotian Group's Maozhu Self operated (Guangzhou Jiaxiang E-commerce Co., Ltd.), introduced the construction of the "Maozhu Aging friendly National Subsidy Zone" on site and systematically explained the process of enterprise entry into the platform and the application mechanism for national financial subsidies. This special zone operates in coordination with policy guidance and market-oriented mechanisms to build an aging friendly product service system, aiming to provide high-quality aging friendly products and specialized services for the elderly population, and promote the high-quality development of the silver hair industry.

Strategic cooperation signing, working together to build a new ecosystem of silver economy

In order to achieve resource integration and collaborative development, a strategic cooperation signing ceremony for the Silver Age Art Season was also held at the exchange meeting. Representatives of five enterprises, including Tmall, China Construction Bank, China Life Insurance, Delun Dental and Interest Island, signed contracts with representatives of the Organizing Committee of Guangzhou Silver Age Art Season on the spot to provide professional support in the fields of aging and rejuvenation, financial insurance, dental care, interest education, etc.

In the signing of the competition organization contract, representatives from four units including Guangdong Elderly Culture Association, Guangdong Provincial Elderly Association, Information Times Society, and Beauty Angel Volunteer Service Team signed contracts with representatives from the Guangzhou Silver Age Art Season Organizing Committee on site. They will cooperate in organizing the competition, resource mobilization, volunteer services, and other aspects to jointly assist in the smooth progress of the competition.

In the process of supporting media signing, Information Times, Guangdong Guangshi Integrated Media Center, Guangzhou Elderly Daily, Qiuguang Magazine, Focus Media, and China Reform Media have reached cooperation with the organizing committee to provide comprehensive support for the Silver Age Art Season in terms of promotion, media dissemination, and event reporting, further expanding the influence of the event.

During the communication session, representatives from China Construction Bank, Interest Island, and Delun Dental, as strategic cooperative enterprises, also spoke separately, sharing their innovative practices in the silver economy in their respective fields and expressing confidence and expectations in promoting the development of the silver economy through cooperation.

The significance of this strategic cooperation is far-reaching. Through resource integration and collaborative development, it aims to achieve cross-border linkage in key areas such as medical care and elderly care, interest communities, elderly friendly homes, and silver hair tourism, and build a full chain ecosystem for the silver hair industry. Introducing innovative concepts such as smart aging adaptation and interest community operation, providing precise services to the diverse needs of the elderly population, and promoting the technological and quality upgrading of the silver economy. At the same time, the brand linkage effect will help the art season expand its social influence and stimulate the potential for silver hair consumption; Government and enterprises collaborate to promote the implementation of policies such as "aging friendly and revitalizing national subsidies", benefiting more elderly people; Cultural empowerment is achieved through art exhibitions and market activities, conveying the positive concept of aging and enhancing social attention and support for the silver haired population.

The first Silver Age Art Season features a variety of highlights, sounding a strong voice for the development of the silver haired economy

On site, the person in charge of the Information Times shared the organization and promotion plan for the art season competition. He stated that the competition will work together with "volume x precision x temperature". In addition to the Guangzhou Daily Newspaper Group's full media platform, it will work with multiple media outlets to create a multi platform, multi-channel, and multi product promotion lineup. The focus will be on four dimensions: "increasing activity volume", "shaping brand height", "activating consumer potential", and "promoting resource docking" to promote the art season, empower enterprises, and comprehensively enhance participation in the art season, helping the silver haired economy continue to expand its influence.

It is reported that the first Silver Age Art Festival in Guangzhou, with the theme of "Golden Autumn Setting Sail, Rhythmic Sunset", will be held from May to October 2025. Through the "dual wheel drive" of art exhibitions and consumer experiences, it will comprehensively promote the development of the silver hair industry. The competition will be divided into four categories: choir, dance, fashion show, and comprehensive. During the competition, a "Silver Hair Market" will also be held simultaneously, showcasing stalls in areas such as elderly friendly consumption, smart health, and health tourism, forming a three in one linkage of "season, gathering, and exhibition".

As an important force in this competition, the participating teams will inject rich cultural connotations and vitality into the event.

Liu Jingqiu, Director of the Activities Department of Guangdong Elderly Culture Association, introduced that the association's art team has rich experience in participating in competitions and has achieved excellent results in provincial and municipal events. This time, multiple teams will be organized to participate in this art season, covering various categories such as dance, instrumental music, and opera, fully supporting the art season and presenting a silver haired style with professional strength. The Guangzhou Feiyue Art Troupe has rich performance experience and will also be led by the troupe leader Gao Lijuan. "We also conduct regular rehearsals on a regular basis, and after registration, we will strengthen rehearsals and actively prepare for competitions

In terms of spatial layout, the art season will be based on one main venue and 11 sub competition areas, forming a wide coverage and multi-level activity network. Among them, Tianhe District, as the main battlefield of this event, will arrange important events such as launch ceremony, art exhibition, performance and award ceremony to promote Tianhe to build a silver haired consumption highland. In terms of content matrix, the art season will present four major event axes and four themed exhibition areas, covering aesthetic art, medical health, sports and wellness, tourism and cultural creativity, etc. At the same time, 15 silver age entertainment markets will be held in the sunken commercial district to create a three-dimensional and diverse new consumer experience scene. It is worth mentioning that mainstream e-commerce platforms such as Zhongtianmao in the art season will leverage the "50 million national subsidy" to stimulate the consumption trend of hundreds of millions of elderly people and stimulate the potential of silver hair consumption.

It is reported that the launch ceremony of the first Silver Age Art Season in Guangzhou will be held in Tianhe in May. As a silver haired event that integrates cultural performances and consumer experiences, this event not only provides a platform for the elderly to showcase themselves and enjoy a better life, but also effectively promotes the innovation and prosperity of the silver haired economy industry chain, injecting strong momentum into Guangzhou's silver haired economy.