The ancient city welcomes the Chinese New Year with a silver age and gathers in large gatherings

On January 31st, the three-day 2026 Xi'an New Year Silver Age Gathering was successfully concluded at the "Silk Road" Silver Hair Economic Industrial Park. This grand event with the theme of "Nourishing Chang'an and Enjoying Silver Age" deeply integrates traditional Chinese New Year flavors, benefiting the people, and industry empowerment. It not only adds a strong warmth to the ancient city of Xi'an during the Chinese New Year, but also becomes a vivid practice for Xi'an to actively respond to the "silver wave" and promote high-quality development of the silver economy.

This Silver Age Gathering is hosted by the Xi'an Civil Affairs Bureau, jointly organized by the Xi'an Aging Development Center, Guangdong Kuaicai Exhibition Co., Ltd., Shaanxi Yinkang Technology Industry Development Co., Ltd., and Shaanxi "Silk Road" Silver Age Economic Industrial Park. It is also organized by Xi'an Radio and Television Station (Group), Shaanxi Health Industry Association, Shaanxi Health Industry Association, Xi'an Chanba International Port Silver Age Economic E-commerce Service Center, Shaanxi Silver Age Elderly Care Industry Service Center, Shaanxi Silver Age Elderly University, Shaanxi Guofeng Big Health Industry Co., Ltd., Zhongke Jianxing Intelligent Technology (Shaanxi West) Group Co., Ltd., Yibin Wuliangye Liquor Sales Co., Ltd. Shaanxi Region, Sleep Good Sleep (Xi'an) Brand Co., Ltd., Shaanxi Qin Meijia Elderly Care Group and Xi'an Catering Co., Ltd. are co organizers. Wang Zheng, Deputy Mayor of Xi'an Municipal People's Government, Li Pingwei, Director of Xi'an Civil Affairs Bureau, Li Min, Deputy Minister of Xi'an Municipal Party Committee Propaganda Department and Director of Municipal Government Information Office, Bai Jie, Deputy Director of Xi'an Finance Bureau and other relevant unit leaders attended the opening ceremony.

Intangible Cultural Heritage Year Flavor

Traditional culture lights up silver haired life

This Silver Age Gathering closely combines traditional New Year customs with silver hair needs, creating a unique New Year scene. In the old service activity area, Guanzhong Gourd depicts the exquisite works of Liang Ping'an, the inheritor, which symbolize good luck. Traditional skills such as sugar free flour flower, Paper Cuttings, sugar blower, etc. attract the old people to stop and watch; Calligraphers from the Xi'an Elderly Calligraphy and Painting Research Association splashed their heads and ink, sending thousands of Spring Festival couplets and lucky characters with ink fragrance to the hands of citizens.

The senior cultural and artistic exhibition area features a series of excellent performances, with over 50 exciting shows taking turns to showcase the silver haired charm of Tai Chi and song and dance performances. The synchronized launch of the 9th Xi'an "Elderly Stage" registration and selection activity has further strengthened the atmosphere of elderly people being productive and enjoying themselves. The collision of traditional New Year's flavor and modern elderly care life has filled this grand gathering with smoke, fire, and cultural flavor.

Huimin Service Practice

Precise measures to warm the hearts of the elderly

Da Ji is guided by the needs of the elderly population, with six themed exhibition areas set up in a 5000 square meter venue. It gathers 108 enterprises and units from across the country to participate in exhibitions, sales, and public welfare activities for the elderly. More than 1500 elderly friendly products and services are exhibited, creating a convenient platform for elderly families to experience and purchase aging friendly products and services at their doorstep. The intelligent monitoring mattress in the aging friendly product experience area has become a popular product with its "three defenses and one beat" function, providing safety protection for elderly people at home; The trade in zone collaborates with brands to launch subsidy discounts to assist in aging friendly home renovations; Public welfare services such as health clinics, traditional Chinese medicine therapy, and anti fraud propaganda enable the elderly to enjoy one-stop services and purchase good goods. Over the course of three days, more than 4000 viewers visited and experienced the gathering, with nearly 2000 people receiving consulting services. The on-site sales amounted to nearly 70000 yuan, truly achieving convenience and benefits for the people.

Strong industrial momentum

Activate new drivers of silver economy

The Silver Age Health Product Supply and Demand Matchmaking Conference held during the event has become an important carrier for the implementation of policies that benefit the people and enterprises. Wang Dali, Director of the Aging Work Department of Xi'an Civil Affairs Bureau, and Ren Ming, Director of the Elderly Care Service Department, respectively introduced the collection work of the 2026 Xi'an Elderly Care Industry Catalog and interpreted the "Xi'an City's Policy of Providing Elderly Care Service Consumption Subsidies to Moderately or Above Disabled Elderly People", guiding the development direction of the elderly care industry for enterprises and clarifying that the next step will be to promote the consumption subsidies of elderly care services to communities and buildings, establish community agency points, and benefit more disabled elderly people living at home.

Xi'an Health and Medical Group, Ronghua Big Health, Xi'an Urban Investment Health and Wellness, Guangdong Cross Procurement Exhibition, Zhongke Jianxing Group, Qingdao Haier Yikang, Xi'an Jiacan Health, Yan'an Fuping Agriculture, Shaanxi Zhongjin Digital and other enterprises took the stage for roadshows to promote high-quality projects such as aging experience, health and wellness industry operation, health and wellness supporting construction, silver hair economic ecology construction, digitalization of elderly care services, health technology research and development, silver hair health food, and smart medical and wellness big data. More than 60 elderly care institutions and silver hair industry chain enterprises were accurately connected, building an efficient bridge for government enterprise communication and supply-demand matching.

CCTV special group recorded on site

The influence of the event continues to rise

This Silver Age Collection received full filming support from the "Entering the City" series of programs on CCTV Finance and Economics Channel's "Silver Hair Economy Ceremony". The event content will be specially broadcasted on relevant CCTV programs, and has also attracted the attention and coverage of dozens of mainstream media such as China Daily, Xinhua News Agency, CCTV, Shaanxi Daily, Xi'an Radio and Television Station, greatly enhancing the social influence of the event and creating a strong atmosphere of care and concern for the elderly.

On site filming by CCTV project team

CCTV Finance Channel's "Silver Hair Economy Ceremony" Closed door Meeting

Ending is not the end

It is a new starting point for long-term service

This New Year's Silver Age Gathering is the first event of the "Yiyang Chang'an Enjoying Silver Age" series of silver age gatherings in Xi'an in 2026. Next, Xi'an will launch "Welcoming May Day," "Welcoming Dragon Boat Festival," "Welcoming Mid Autumn Festival," and "Respect for the Elderly Month" silver age gatherings one after another, and organize the "Xi'an Elderly Expo into Communities" activity. Preparations are underway for the fourth Xi'an International Elderly Care Industry Expo, which will kick off on September 17-19 at the Xi'an International Convention and Exhibition Center.

Xi'an will continue to create more brand activities that cater to the needs of the elderly, continuously enrich product supply, innovate service models, and support the high-quality development of the elderly care industry, making "Yi Yang Chang'an Le Xiang Yin Nian" a warm livelihood card of the millennium ancient capital.