On April 22nd, the Guangzhou Silver Hair Economy Investment Promotion (Huangpu) and the release event of the 2nd Guangzhou Smart Health Care (Suitable for the Elderly) Equipment Innovation Design Competition were held at the Silver Hair Chain Global Selection Center (Junheng Square) in Huangpu District. The theme of this event is "Wisdom and Silver Age, Linking Huangpu", relying on the resources of the Guangzhou Old Expo platform to build a global high-level platform for government enterprise docking and industry collaboration. Nearly 200 representatives from the Guangzhou Civil Affairs Bureau, Huangpu District Government, as well as associations of elderly care service providers, elderly care institutions, research institutes, and key enterprises attended the event.

It is reported that Huangpu District, as a leading demonstration zone for the development of the silver economy in Guangzhou, has taken the lead in introducing the country's first district and county-level "10 Measures for Silver Economy" special policy, gathering over 600 high-quality enterprises and related industries with a scale of over 60 billion yuan. At the event, a series of heavyweight projects including the 10th China (Guangzhou) International Elderly Care and Health Industry Expo 10th Anniversary Strategy, the 2nd Guangzhou Smart Health Care (Suitable for the Elderly) Equipment Innovation Design Competition Plan, and the "Silver Hair Chain Global Product Selection Center" were officially released, marking a new stage in the construction of the entire industry chain ecology for Guangzhou's silver hair economy.

The 10th Guangzhou Old Expo is fully upgraded

Building a benchmark platform for the Bay Area

The reporter learned from the meeting that as the core professional exhibition of the 34th Guangzhou Expo, the 10th Guangzhou Old Expo is scheduled to be held from August 21 to 23, 2026 at the China Import and Export Fair Exhibition Hall, with the theme of "Picking up Light and Sharing the Chain, Silver Hair New Ecology". Standing at the new starting point of the 10th anniversary, this exhibition will achieve a comprehensive upgrade in five dimensions. In terms of exhibition area scale, the total planned area will reach 50000 square meters, and a "1+7+N" themed scene style exhibition area will be constructed, covering the entire industry chain ecology of the silver economy. In terms of the effectiveness of the event, we plan to invite over 100 provincial and municipal delegations to set up a signing cooperation zone on site, promoting the integration of supply and demand and the closed-loop implementation of strategic cooperation. In terms of upgrading the industrial ecosystem, this year's Old Expo will be held simultaneously with the Guangzhou Medical Expo, bringing together over 1000 medical institution leaders and nearly 100 medical institutions to participate. It is expected to reach nearly 500 signed cooperation agreements, truly realizing the interconnection and complementary advantages of the entire medical health and wellness industry chain resources.

Focus on the core track of robotics

Build a closed loop for the transformation of achievements

At the event, the relevant person in charge introduced the relevant situation of the 2nd Guangzhou Smart Health (Elderly friendly) Equipment Innovation Design Competition. It is reported that the competition will focus on the core track of intelligent elderly care service robots, subdividing six key directions including disability care, emotional companionship, and health management, to promote innovative achievements that are close to the basic needs of people's livelihood. The competition will adopt a "dual track parallel" mode, targeting universities, research institutions, and designers to collect original creative works from non-commercial sources; We also cater to enterprises and institutions, accepting high-quality products with mature technology, truly realizing that creativity can be exported and products have a market.

The reporter learned that the competition is currently in an orderly preparation stage, and the bidding work is planned to start at the end of the month. The overall schedule is planned to last from April to August. In the future, we will collaborate with the 10th Guangzhou Elderly Expo to provide a platform for showcasing and connecting award-winning achievements, and promote the products to enter communities and elderly care institutions, building a complete closed loop of "participation display conversion application".

Silver Hair Chain · Global Product Selection Center settles in Huangpu

Build a full chain service system

At the event, the "Silver Hair Chain · Global Product Selection Center" was heavily released. It is reported that the product selection center is located in Huangpu District, covering an area of nearly 3000 square meters. It is divided into six functional areas: global new product debut, immersive aging scene experience, and full channel and full industry chain supporting services.

In an interview, Luo Zhi, the general manager of Yinfa Chain (Guangzhou) Digital Technology Co., Ltd., said, "We plan to build a global product selection center nationwide. Currently, our stores have begun to layout, and we will open model room branches in 10 provinces this year. The first model store will be located in Huangpu District. In the future, each community store will be equipped with a trained and certified elderly care butler team to provide one-on-one services, recommend the best products according to the situation of each elderly person, and combine online and offline to ensure customer experience and cost-effectiveness

It is reported that the "Silver Hair Chain" will strengthen the B-end industry agglomeration by focusing on the national exhibition of the Old Expo, professional forums, and supply-demand docking; Using the Silver Age Art Season, Silver Age Market, and Old Expo as carriers to enhance the C-end scene experience in the community; And relying on digital empowerment and precise connection with AI, we will build a full chain, closed-loop silver economy service system.

Multi party signing and collaborative efforts

Build a hundred billion level industrial cluster together

At the event site, a centralized signing of strategic cooperation was also held, covering various contents such as strategic partners of the old expo, brand exhibitors, featured exhibition areas, industrial park co construction, and selection center settlement, further connecting the upstream and downstream resources of the elderly care industry chain and promoting the ecological synergy and upgrading of the silver economy industry in the Guangdong Hong Kong Macao Greater Bay Area. Among them, the Huangpu District Civil Affairs Bureau, Luogang Street Office, and Guangzhou High tech Zone Investment Group signed a strategic agreement, focusing on platform co construction, scene opening, and industrial empowerment, and working together to create a benchmark for silver haired economic agglomeration in the Xiangxue commercial district, providing full chain support for the innovation and service application of elderly friendly products.

At the event, a synchronous exhibition of innovative enterprises in elderly care technology was held, with more than 50 companies showcasing a batch of innovative achievements such as exoskeleton robots, AI companion devices, aging friendly bathrooms, and elderly nutrition products, covering diverse application scenarios such as rehabilitation nursing, intelligent technology, home-based aging, and healthy eating, showcasing the new vitality of the development of the silver economy. The event also launched heartwarming services such as government consumption voucher subsidies, enterprise welfare gift packages, "one elderly and one young" cultural experiences, and free admission of all age pickle balls, to convey the warmth of people's livelihood through practical measures.

Text: Information Times reporter Li Long

: Correspondents provide pictures

Editor: Ruan Xu